Leveraging the power of social networks such as facebook and twitter, hip10 enables companies to launch new events, products and promos via digital word of mouth and reward users that reach a certain target.

Traditionally companies spend their marketing budgets on promotional tools such as flyers, banners, etc. Those tools are still not as effective as word of mouth.

Hip10 allows companies to reward individuals who can spread effective word of mouth campaigns with regards to new events, products or promos. Individuals also guard their reputations by only recommending companies or products that they are familiar with.

Companies get to track the unique friends that are exposed to the recommendations, which allow for highly specific targeting.